EIG Founder and Advisor Dr. Suh

Dr. Taewon Suh, Sam Barshop Excellence Professor of Entrepreneurship & Professor of Marketing, defines himself as a business designer, working to build up a solid bridge between academia and practice through innovation. He is transdisciplinary in research, conducting research in marketing and the relevant discipline areas such as entrepreneurship, industrial design, international business, technology & innovation management, and media. He is the recipient of the Gary V. Woods Research Award twice in 2007 and 2019.

Several dozens of his research articles have appeared in premier academic journals such as Journal of International Business Studies, Journal of Service Research, Industrial Marketing Management, Journal of Supply Chain Management, and Journal of Business Research, among others. According to Google Scholar, the citations of his publications are at more than 3,500 as of December 2020.

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