Project Group A: Business Model Innovation for Education Industry
Focal Partner: Key Group (education media and publication); PrevioXR
Project Goal:
- to develop a new business model based on Key’s contents and AI technology
- to innovate the new business model of PrevioEDU by PrevioXR
Functions for Student Participants: strategic planning and service design
Project Group B: Building Marketing Network
Focal Partner: Cubix (a clear alternative to metal braces and supporting medical software);
Dream PF (smart farm manufacturer)
Project Goal:
- to develop a marketing network and plan for an orthodontic product
- to develop a marketing network and plan for a smart “cube” farm product
Functions for Student Participants: sales, promotion, and digital marketing
Project Group C: Global Branding and Digital Marketing Targeting Gen MZ
Focal Partner: SJ Natural (organic cosmetics); Dream PF (organic food & beverage)
Project Goal:
- to launch a new cosmetics brand in the US
- to launch a new food & beverage brand in the US
Functions for Student Participants: branding, design, and digital marketing
Project Group D: Building a Multi-Channel Network (MCN)
Focal Partner: Gunn Production
Project Goal:
- to develop a marketing plan for an MCN
- to launch an educational channel for a group of content creators
Functions for Student Participants: public relations, content creation, production, and media
